OpenGrants Network — Facebook Page Setup Pack

Everything ready to copy and paste directly into Facebook. Do steps 1 through 7 in order.

1

Create the Facebook Page

Settings to select when creating the page

Page name
OpenGrants Network
Category
Nonprofit Organization — type this in the category box. If unavailable, use Community Organization
Website
Your website URL (e.g. opengrantsnetwork.org)
Email
hello@opengrantsnetwork.org
Username / URL
@OpenGrantsNetwork — set this in Page Settings so your URL becomes facebook.com/OpenGrantsNetwork
Profile photo
Use a simple navy blue square (hex #1a3a5c) with "OGN" in white Lora font, or the logo from your website. Size: 170x170px minimum.
Cover photo
A calm, real photo — a library interior, a community centre, or a senior at a desk in natural light. No money imagery. Size: 820x312px. You can use Canva free to create one with the tagline overlaid.
Cover text
If you add text to the cover image, use: "Finding grants and aid programs — free, always."
Action button On your page, click "Add a button" and select "Learn More" — point it to your website's form section: yourdomain.com/#get-matched
2

Page Bio and About Section

Copy and paste directly into Facebook

Short bio (under 255 characters — goes in the "Bio" field)
We help people in the US, UK, Canada, Australia and Europe find legitimate grants, aid programs, and NGO support — completely free. No fees. No pressure. Just guidance.
Long description (goes in "About" → "Description")
OpenGrants Network is a free guidance and connection service. We help individuals and families across the US, UK, Canada, Australia, and Europe find legitimate government grants, nonprofit aid programs, and NGO resources they may qualify for. We are not a government body. We do not issue grants or handle applications. We research what is available, match it to your situation, and connect you directly to the official source — at no cost, ever. There are no fees at any stage. We will never ask you to pay for access to our guidance. If anyone claiming to be us ever asks for payment, please do not proceed. Our service is built on three values: transparency, trust, and genuine helpfulness. Every program we share is publicly listed by a verified government agency or registered charity.
Mission field (1 sentence)
Connecting people to legitimate grants and aid programs — free of charge, with no pressure and no strings attached.
3

Pinned Post

Post this first and pin it to the top of your page

This is the first thing new visitors see. It answers the most important question — "is this real?" — before they even ask it.

📌 Welcome to OpenGrants Network — please read this first. We know what you might be thinking: "Is this a scam?" It is a fair question. The internet is full of misleading offers, especially around grants and free money. So let us be completely clear about what we are and what we are not. What we ARE: A free guidance service that helps people in the US, UK, Canada, Australia, and Europe find real, publicly available grants, government aid programs, and nonprofit resources they may qualify for. What we are NOT: ✗ We are not a government agency ✗ We do not issue grants or approve applications ✗ We do not charge any fee — not now, not ever ✗ We do not guarantee that you will receive funding How it works: You fill in a short form on our website telling us your country and what kind of support you are looking for. We research programs that may apply to you and send you a free, personalised list with direct links to the official application pages. That is it. No payment. No pressure. No sales calls. If you ever have a question or concern, message us here directly. We are real people and we respond. Visit our website to get started: [YOUR WEBSITE LINK] #OpenGrantsNetwork #FreeGuidance #Grants #AidPrograms
4

First 5 Posts — Content Calendar

Post one every 2 days after launching the page

Post these in order, one every 2 days. Each follows a different purpose: awareness, trust, education, relatability, and call to action.

Post 1 — Day 1 Awareness
Most people never apply for programs they actually qualify for — not because they are not eligible, but because they simply do not know these programs exist. Government energy assistance. Housing support grants. Healthcare subsidies. Senior care programs. Small business funding. These are real, publicly listed programs in the US, UK, Canada, Australia, and Europe. Many go unclaimed every year. We built OpenGrants Network to help you find them — for free. No fees. No application on your behalf. Just clear guidance pointing you to the right place. If you are curious about what might be available in your area, fill in our free matching form here: [YOUR WEBSITE LINK] It takes under 2 minutes.
Post 2 — Day 3 Trust
We get asked this a lot: "Why is this free?" Fair question. Here is the honest answer. OpenGrants Network was built to solve a real problem: most grant and aid programs are publicly available, but they are scattered across dozens of government websites, written in complicated language, and hard to find if you do not know where to look. We do the research. We match people to programs. We point them to the official source. We do not charge for that. We are not funded by any program we recommend. We do not take commission. We do not sell your information. Right now we are a small team doing this because we believe people deserve to know what support is available to them. That is it. Any questions? Message us here. We will answer honestly. 🤝
Post 3 — Day 5 Education
Did you know? In the United States alone, billions of dollars in government assistance go unclaimed every year. Here are a few real programs many people are unaware of: 🇺🇸 United States • LIHEAP — helps low and moderate income households with energy bills • USDA Rural Development grants — housing assistance in rural areas • Extra Help / LIS — reduces prescription drug costs for Medicare recipients 🇬🇧 United Kingdom • Warm Home Discount — £150 off electricity bills for eligible households • Attendance Allowance — for people over 65 living with a disability • Household Support Fund — local council grants for essentials 🇨🇦 Canada • Canada Greener Homes Grant — up to $5,600 for home energy upgrades • Guaranteed Income Supplement — for low-income seniors receiving OAS 🇦🇺 Australia • Energy Bill Relief Fund — direct relief payments for eligible households • Carer Payment — income support for people providing full-time care These are all real, official programs. We help you find which ones apply to you. Start here — it is free: [YOUR WEBSITE LINK]
Post 4 — Day 7 Relatability
A lot of people we speak to say the same thing: "I did not think I would qualify." The assumption is that grants and aid programs are only for people in severe financial hardship. That is not always true. Many programs exist for: — Homeowners who want to improve energy efficiency — Retirees who qualify for healthcare or utility support — Small business owners in specific sectors or regions — Families with children in higher education — Carers supporting a family member with a disability The income thresholds are often higher than people expect. The eligibility criteria are often broader than people assume. You will not know unless you look. We can help you look — at no cost: [YOUR WEBSITE LINK]
Post 5 — Day 9 Call to action
If you have been meaning to check what support might be available to you — today is a good day to do it. Our free matching form takes under 2 minutes. No full name required. No financial details. No spam. You tell us: ✓ Which country you are in ✓ What type of support you are looking for ✓ Your general situation We come back to you within 24 to 48 hours with a personalised list of programs you may qualify for, with direct links to the official pages. Nothing to pay. Nothing to lose. Get started here: [YOUR WEBSITE LINK] If you found this page helpful, please share it with someone who might benefit. 🙏
5

Disclaimer Post

Post this on Week 2 — important for trust and compliance

This post protects you legally and builds enormous trust. Post it in week 2 and consider pinning it alongside the welcome post.

Important notice about OpenGrants Network. We want to be fully transparent about what this page and service is. OpenGrants Network is an independent, free guidance service. We are NOT affiliated with, endorsed by, or connected to any government department, agency, or official body in any country — including but not limited to the US government, UK government, Canadian government, Australian government, or any EU institution. We do not: ✗ Issue grants or funding of any kind ✗ Process or submit applications on your behalf ✗ Guarantee that any individual will qualify for any program ✗ Charge any fee at any stage — not now, not ever We do: ✓ Research publicly available grant and aid programs ✓ Match people to programs that may be relevant to their situation ✓ Provide direct links to the official program pages ✓ Offer this service completely free of charge Every program we reference is administered by its respective government body or registered charity. We are simply a navigation service. If you are ever asked to pay to access our guidance — by anyone claiming to be us — please do not proceed and report it to us immediately. Questions? Message us here anytime.
6

Facebook Ad Setup — Boosted Post

Your first ad to drive traffic to the website form

Start with a boosted post rather than a full Ads Manager campaign. Boost Post 1 or Post 3 from above. Here is the exact ad copy and targeting to use.

Ad Copy — Option A (broad awareness) Recommended first
Headline
Many people don't know what they may qualify for.
Primary text (body)
Government grants, nonprofit aid, and community programs exist across the US, UK, Canada, Australia, and Europe — but most people never find them. OpenGrants Network helps you find programs you may qualify for. Housing support. Energy assistance. Healthcare subsidies. Senior care. Business funding. Completely free. No fees. No pressure. Fill in our short form and we will send you a personalised list within 24 to 48 hours.
Call to action button
Learn More — pointing to your website
Ad Copy — Option B (seniors / retirees) Use for targeted audience
Headline
Are you claiming everything you're entitled to?
Primary text (body)
Many people over 60 qualify for energy assistance, healthcare support, and housing programs they have never applied for — simply because they did not know they existed. OpenGrants Network helps you find what is available in your area. Free guidance. No fees. No obligations. Takes under 2 minutes to get started.
Call to action button
Learn More

Targeting settings (Boost Post)

Locations
United States, United Kingdom, Canada, Australia — add one at a time. Start with US + UK only to keep budget focused.
Age range
45 to 70+ for Option B. 35 to 65 for Option A.
Interests
Retirement planning, AARP, Senior care, Community services, Social services, Personal finance, Home improvement
Budget
Start at $5 per day for 7 days ($35 total). See how many link clicks you get. If above 50 clicks, increase to $10/day.
Placement
Facebook Feed only. Uncheck Instagram and Audience Network for now.
Goal
Select "Link clicks" or "Website visits" — not "Engagement" or "Reach"
Facebook Ad Policy — important before submitting Facebook restricts ads that imply personal financial gain. Your ad must NOT say "get money", "receive cash", "guaranteed funding". The copy above is already written to comply. Do not change the wording significantly. If your ad gets rejected, remove any mention of specific dollar amounts and resubmit.
Social Issues disclaimer Facebook may ask you to complete "Social Issues, Elections, or Politics" authorisation depending on your country. If prompted, complete it — it adds a "Paid for by" label to your ad which actually increases trust with older audiences.
7

Pre-Launch Checklist

Tick everything before you start boosting

  • Page created with category set to Nonprofit Organization or Community Organization
  • Username set to @OpenGrantsNetwork
  • Profile photo uploaded (simple logo or navy square with OGN initials)
  • Cover photo uploaded (calm, real-world image — no money imagery)
  • "Learn More" action button added, pointing to your website form
  • Bio (short description) pasted in — under 255 characters
  • Long description pasted into About section
  • Website URL added to page info
  • Email address added to page info
  • Pinned post published and pinned to top
  • All 5 content posts scheduled or published (one every 2 days)
  • Disclaimer post published in Week 2
  • Messenger auto-reply set up (Settings → Messaging → set away message)
  • First ad boosted with correct targeting and $5/day budget

Messenger auto-reply (set in Page Settings → Messaging)

Thank you for reaching out to OpenGrants Network. We typically respond within 24 hours. If you have not already done so, the fastest way to get matched to programs in your area is to fill in our short free form here: [YOUR WEBSITE LINK] There is no cost and no obligation. We look forward to helping you.

Hashtags to use on every post

#OpenGrantsNetwork #FreeGuidance #Grants #AidPrograms #CommunitySupport #SeniorSupport #HousingAssistance #EnergyAssistance #NonprofitHelp #FamilySupport